Lucie joined Hystra in 2009. She is Hystra expert on marketing for the BoP, having worked with over 30 companies on improving their sales and distribution strategies and teaching the topic at HEC Paris. She has also worked in the energy, nutrition, agriculture, housing and impact investing sectors, as well as on how to leverage ICT for BoP projects. Prior to Hystra, Lucie worked for Bain & Company and for the French Embassy in Bucharest. She also conducted consulting assignments for the UN.
Lucie holds a Master in Engineering from Ecole Centrale Paris (2008) and a Master of International Affairs from Columbia University (2009).