We have conducted global research on private sector approaches bringing nutritious products to the BoP.
Since then we have supported over 10 social enterprises in refining their sales and marketing processes for such products, worked with a leading foundation to design their 2014-2021 nutrition strategy (including collaboration with the private sector), and supported several multinational companies in reviewing their public-private partnerships approaches or their marketing and sales processes.
We also helped an impact investor conduct a due diligence on an African social business in nutrition.
Articles and Blogs
"SUN Business Network Zambia: Marketing Nutrition for the Base of the Pyramid" - Scaling Up Nutrition (Jan, 2015)
"Fighting Malnutrition with Improved Marketing and Distribution of Fortified Complementary Foods for Infants" - Business Fights Poverty (June, 2014)
"Marketing Nutrition for the BoP: New report by Hystra focuses on successes and failures of market-based approaches" - Next Billion.net (June, 2014)