Executive Education Program session in Johannesburg, South Africa
May
22
May 27

Executive Education Program session in Johannesburg, South Africa

  • Johannesburg South Africa

We partner with Ashoka (the leading renowned global network of leading social entrepreneurs), and HEC Paris (the leading French business school) to provide a training on inclusive business and value creation. 

The next session in Johannesburg, South Africa, will be held on May 22 - 27.

Download the 2017 brochure, visit our dedicated websiteor contact Valérie Lancelot-Mingot for more information.


Webinar 2/2: Effective delivery channels and ensuring business viability of nutrition enterprises
Jan
19
3:00 pm15:00

Webinar 2/2: Effective delivery channels and ensuring business viability of nutrition enterprises

In this new two-part webinar series sponsored by DFID, Hystra and the Global Alliance for Improved Nutrition (GAIN), in partnership with The Practitioner Hub for Inclusive Business, we will tackle key aspects in marketing and distribution of nutritious products to BOP markets to achieve real health impact.

This webinar will focus on how enterprises organize the last mile distribution of their nutrition products, what costs various channels entail, and how effective these channels are at getting appropriate products in the hands of those who need them most.

The discussion will cover insights on the following:

  • Distribution channels in rural areas
  • Distribution channels in urban markets
  • Best practices for optimizing sales force productivity.


Join the speakers Marti van Liere, Director of Maternal, Infant and Young Child Nutrition at GAIN and Lucie Klarsfeld McGrath, Senior Project Manager at Hystra and lead author on Marketing Nutrition for the BOP, on this webinar hosted by the Practitioner Hub for Inclusive Business editor Caroline Ashley.

Webinar 1/2: Building demand for and repeat usage of nutritious foods
Jan
13
3:00 pm15:00

Webinar 1/2: Building demand for and repeat usage of nutritious foods

In this new two-part webinar series sponsored by DFID, Hystra and the Global Alliance for Improved Nutrition (GAIN), in partnership with The Practitioner Hub for Inclusive Business, we will tackle key aspects in marketing and distribution of nutritious products to BOP markets to achieve real health impact.

Nutritious foods or supplements provide a solution to a 'problem' understood by nutrition experts, but don't necessarily address a 'want' that the consumer has. This webinar will explore challenges in marketing nutritious products to low income households including vexed questions of:

  • How to get this consumer interested in the product,
  • What drives trust, aspiration and willingness to pay,
  • How to get her/him to use it at least once,
  • How to increase regular use, which is compliant with amounts to will ensure impact on nutritional status?

Marti van Liere, Director of Maternal, Infant and Young Child Nutrition at GAIN and Lucie Klarsfeld McGrath, Senior Project Manager at Hystra and lead author on Marketing Nutrition for the BOP, will share lessons learned from experience of a range of companies and organizations about what consumers value, their willingness to pay, and drivers of trust and compliance.

Webinar: Ted London's framework and Olivier Kayser's pathway, Can they solve the scaling challenge for inclusive business?
Nov
28
3:00 pm15:00

Webinar: Ted London's framework and Olivier Kayser's pathway, Can they solve the scaling challenge for inclusive business?

Wouldn't it be great if we could crack the question of how to scale inclusive business? Well, with 50 years of experience between them, two leading experts have recently shared their wisdom in two books. So drawing on Ted London's framework and Olivier Kayser's pathway, do we have the answers we need? Both look at what business leaders should do, at the mindset not just the operation, and at the role of other ecosystem partners. They are both fairly frank about where things have gone wrong.

Hear what Ted, from the William Davidson Institute and Olivier, Managing Director at Hystra, think when they discuss scale together, in this unique webinar on November 28th at 3:00pm CET, hosted by the Practitioner Hub for Inclusive Business, sponsored by DFID. Register here! 

Participez au Forum Mondial Convergences et contribuez à un monde « Zéro exclusion, Zéro carbone, Zéro pauvreté » !
Sep
5
Sep 7

Participez au Forum Mondial Convergences et contribuez à un monde « Zéro exclusion, Zéro carbone, Zéro pauvreté » !

Rendez-vous les 5, 6 et 7 septembre 2016 à Paris pour la 9e édition du Forum Mondial Convergences !  

Dans un contexte international particulièrement riche, l’adoption de l’accord de Paris en novembre dernier, l’organisation de la Conférence Habitat III en octobre et la COP 22 à Marrakech en novembre, le Forum Mondial Convergences « Réussir la transitions vers des villes et territoires durables » proposera une réflexion autour de 3 axes thématiques :

1. Le défi des villes et territoires durables
2. Cap sur les Objectifs de développement durable
3. Pour une économie au service du bien commun

Nous espérons vous compter parmi les milliers de représentants de la société civile, des pouvoirs publics, des professionnels du secteur privé, des experts du développement et des entrepreneurs sociaux qui seront associés aux échanges et débats autour de Zéro exclusion, Zéro carbone, Zéro pauvreté.

Vous trouverez sur le site de Convergences le pré-programme du Forum Mondial 2016, fruit du travail collaboratif de près de 200 organisations partenaires mobilisées tout au long de l’année.

Chaque année depuis 2008, le Forum Mondial Convergences est le lieu unique de rencontre entre le secteur public, le monde de l’entreprise, la société civile, le secteur académique et les médias qui souhaitent s’engager vers un monde « Zéro exclusion, Zéro carbone, Zéro pauvreté ». Cette 9e édition du Forum Mondial Convergences réunira 8000 participants et plus de 350 intervenants venus du monde entier dans un espace de réflexion unique, plaçant la co-construction au cœur de son action.

Profitez des Early Birds  pour vous inscrire à cette nouvelle édition du Forum Convergences 2016 !

Webinar 3/3: Setting up effective (last mile) distribution mechanisms
Jul
6
3:00 pm15:00

Webinar 3/3: Setting up effective (last mile) distribution mechanisms

WEBINAR SERIES ON HOW TO VIABLY MARKET AND DISTRIBUTE BENEFICIAL PRODUCTS TO THE BASE OF THE PYRAMID?
6th July   6:30pm Delhi | 4pm Nairobi | 2pm London | 9am New York

In a new three-part webinar series, Hystra, in partnership with The Practitioner Hub for Inclusive Business, will tackle strategies for marketing and selling beneficial goods to consumers at the Base of the Pyramid.

During this third and final webinar, we will analyze various approaches to distribute beneficial goods to the Base of the Pyramid, both in urban and rural areas. We will discuss how the type of products sold should influence the organization of the sales force and distribution channels, what triggers can limit sales force churn, and conclude with a word on the back office processes required to support efficient distribution systems.

Register here!

Rencontre auteur - lecteur "Changer d'échelle, l'entreprise au service de l'innovation sociale"
Jun
29
7:00 pm19:00

Rencontre auteur - lecteur "Changer d'échelle, l'entreprise au service de l'innovation sociale"

  • l'Atelier

Venez échanger avec Jean Deydier, directeur général d'Emmaüs Connect, Yann Tanguy, responsable de la Fondation SFR et Olivier Kayser, directeur général d'Hystra et coauteur avec Valeria Budinich de "Changer d'échelle: l'entreprise au service de l'innovation sociale" paru chez Rue de l'Échiquier.

Inscriptions ouvertes! 

Webinar 2/3: Choosing an appropriate marketing approach
Jun
29
3:00 pm15:00

Webinar 2/3: Choosing an appropriate marketing approach

WEBINAR SERIES ON HOW TO VIABLY MARKET AND DISTRIBUTE BENEFICIAL PRODUCTS TO THE BASE OF THE PYRAMID?
29th June     6:30pm Delhi | 4pm Nairobi | 2pm London | 9am New York

In a new three-part webinar series, Hystra, in partnership with The Practitioner Hub for Inclusive Business, will tackle strategies for marketing and selling beneficial goods to consumers at the Base of the Pyramid.

During this second webinar, we will discuss which marketing channels, activities and messages are the most (cost-)effective to first, convince early adopters to purchase these new products, and second, accelerate the purchase cycle for followers. We will emphasis the importance of word-of-mouth and discuss how it can be reinforced. 

Register here!

Webinar 1/3: Designing a winning value proposition and financial offer
Jun
21
3:00 pm15:00

Webinar 1/3: Designing a winning value proposition and financial offer

WEBINAR SERIES ON HOW TO VIABLY MARKET AND DISTRIBUTE BENEFICIAL PRODUCTS TO THE BASE OF THE PYRAMID?
21st June     6:30pm Delhi | 4pm Nairobi | 2pm London | 9am New York

In a new three-part webinar series, Hystra, in partnership with The Practitioner Hub for Inclusive Business, will tackle strategies for marketing and selling beneficial goods to consumers at the Base of the Pyramid.

During this first webinar, we will explore the key triggers that prompt Base of Pyramid clients to purchase beneficial goods and how to integrate these in a winning value proposition. We will also discuss appropriate price points and the financial arrangements (e.g., credit) needed for clients to be able to afford these products.

This webinar will be held by Lucie Klarsfeld McGrath, Senior Project Manager and Expert in Marketing and Distribution at the Base of the Pyramid.

Register here!

 

 

HYSTRA 7th ANNIVERSARY!
May
10
5:00 pm17:00

HYSTRA 7th ANNIVERSARY!

Hystra prepares to celebrate its 7th anniversary! The event will take place in our office in Paris on May 10th from 5pm. We would be pleased to welcome you if you are in Paris! Given the smallness of our office, we would really appreciate if you could let us know your presence. RSVP!

WEBINAR Partnerships: Why are they hard, why are they necessary, for inclusive business results?
Apr
28
3:00 pm15:00

WEBINAR Partnerships: Why are they hard, why are they necessary, for inclusive business results?

Why are partnerships typically so fundamental to effective inclusive business strategies?  And why are they so difficult in practice? What are the different types of partnerships needed to deliver inclusive business models, improve value chains, and build coalitions for change?

These are the questions under discussion in the cross-sector webinar that brings together Sean de Cleene (Yara International) Darian Stibbe, (The Partnering Initiative) and Simon Brossard (Hystra) on 28th April at 3pm CET. Register here today.

Speakers

SOCIAL INNOVATION FORUM AT SCIENCES PO
Apr
22
3:00 pm15:00

SOCIAL INNOVATION FORUM AT SCIENCES PO

  • SciencesPo Paris

"Do entreprenariat and intraprenariat are credible changemakers?", this is the question Olivier Kayser will try to answer during the Social Innovation Forum at Sciences Po, organized by NOISE and in partnership with the ESS Group of Sciences Po Alumnis,on April 22 at 3pmRegister Here!

ASHOKA-HEC-HYSTRA WEBINAR: WHAT CAN INCLUSIVE BUSINESS ADD TO YOUR ORGANIZATION?
Apr
6
6:00 pm18:00

ASHOKA-HEC-HYSTRA WEBINAR: WHAT CAN INCLUSIVE BUSINESS ADD TO YOUR ORGANIZATION?

Over the past few years, few large corporations have started their own inclusive business lines, and fewer have been successful at a large scale. This webinar, on April 6 at 6pm, will explore two examples of large scale success, how to co-create such an initiative and how to measure its social and economic impactPractical information to come soon! Register here!

SALON PRODURABLE 2016
Mar
30
Mar 31

SALON PRODURABLE 2016

  • Palais des Congrès de Paris

Salon Produrable will be held on March 30-31. Olivier Kayser, Managing Director of Hystra will debate "New business models that transform corporations" in the TV news program of the event on March 31st at 1:15pm, with BNP Paribas Vice President social business Emmanuel de Lutzel and Mathieu Dardaillon, Founder of Ticket for Change. Register online!