In this new two-part webinar series sponsored by DFID, Hystra and the Global Alliance for Improved Nutrition (GAIN), in partnership with The Practitioner Hub for Inclusive Business, we will tackle key aspects in marketing and distribution of nutritious products to BOP markets to achieve real health impact.
This webinar will focus on how enterprises organize the last mile distribution of their nutrition products, what costs various channels entail, and how effective these channels are at getting appropriate products in the hands of those who need them most.
The discussion will cover insights on the following:
- Distribution channels in rural areas
- Distribution channels in urban markets
- Best practices for optimizing sales force productivity.
Join the speakers Marti van Liere, Director of Maternal, Infant and Young Child Nutrition at GAIN and Lucie Klarsfeld McGrath, Senior Project Manager at Hystra and lead author on Marketing Nutrition for the BOP, on this webinar hosted by the Practitioner Hub for Inclusive Business editor Caroline Ashley.