Convincing BoP clients to try a new and beneficial product such as a clean cookstove, and even to invest in buying it, does not ensure that they will keep using it and reap the corresponding benefits over the long term. In this webinar, Hystra and BURN Manufacturing will explore mechanisms that help ensure customers’ loyalty and motivate regular product use, inspired by global best practices in the cookstove industry and beyond.
Date & time: February 15th, 2018 at 8:00 AM EST/2:00 PM Paris Time/4:00 PM East Africa Time
Lucie Klarsfeld, Hystra
Steve Rudner, BURN Manufacturing
Moderator: Kavanaugh Livingston, Global Alliance for Clean Cookstoves