A business case for selling reusable menstrual health products in the Global South
Building on Hystra's report on Scaling Up Access to Menstrual Health in the Global South, this business case presents the business potential of selling reusable menstrual products in the Global South.
It targets any organization willing to explore sales of reusable menstrual products in the Global South, to help menstruators access proper menstrual hygiene management through the products they need and want.
This document - supported by the Bill & Melinda Gates Foundation - is based on a market analysis of menstrual hygiene in the Global South, qualitative consumer insight research on menstruators from five countries and case studies on eight market-based pioneers selling quality menstrual products to Global South menstruators
It presents:
The business and impact potential for commercial sales of reusable menstrual products in the Global South
Approaches required to sell these products in a cost-effective way
For more information or if you are interested in developing new activities on menstrual products in the Global South, please reach out to Jeanne Charbit Dunoyer, Project Manager at Hystra: jcharbit@hystra.com
