Supporting HERi in launching PayGo in Madagascar

In a country where only 20% of the population has access to energy, HERi Madagascar is leveraging its 10 years of experience running solar kiosks to create a new distribution channel of PAYGO door-to-door salesforce. 

In late 2019-early 2020, a full-time Hystra project manager supported their commercial team on the ground for 6 months, leading the structuration, launch, and initial stages of the pilot for the PAYGO system.

“Hystra's support enabled to pull the project from idea to first agents in the field... in 2 months! In 2020, the new channel already represented 15% of the HERi's yearly revenues, and we expect it to grow significantly in 2021."

- Samy Chalier, CEO of HERi