Worked with LafargeHolcim to create their affordable housing strategy

In 2009 and 2010, Hystra helped Lafarge (now LafargeHolcim) on the design of their Affordable Housing initiative, conducting a benchmark of inclusive business initiatives in this space and interviewing key members of Lafarge executive committee to determine the best fit with the company’s ambitions. The resulting program aims  at providing tailored solutions to local housing challenges with:

• Holistic solution for new home and home improvements, including microcredit

• Slum renovation

• Collective social housing

As for 2017 the program translated into:

• For the BoP: program reached over 1 million people in 25 countries

• For Lafarge: 20m€ total EBITDA in 2017, profitable since 2015

• For the planet: Reduced environmental footprint through materials consuming less energy