Working with Unilever to explore "regeneration"

Consumers around the globe are paying more and more attention to the social and environmental impact of everyday products: beauty products are no exception.

In 2020, Hystra supported Unilever's Hair Care category in going beyond do-no-harm to uncover new opportunities for products that do-more-good, i.e. deliver superior benefits to consumers while making a positive contribution to the protection and regeneration of critical ecosystems and communities in its value chain. We worked with some of the world's largest Hair Care brands, building alignment across stakeholders to identify key opportunities for driving both impact at scale and consumer preference, taking into account the time horizon, ease of launch, and size of the impact for each opportunity.

This work laid the foundations for crafting product concepts which, when launched, have the potential to durably improve the sustainability of significant parts of Unilever's global value chains, while transforming the relationship consumers have with the social and environmental impact of their Hair Care products.

Beyond this work, we have been working with Unilever continuously since 2013 on topics ranging from thinking through their water strategy, helping set up the Toilet Board Coalition, review the role that partners could play in sustainable sourcing strategies, etc.