Nutrition

For several decades, pioneer companies, entrepreneurs and non-profit organizations have attempted to build women networks selling “beneficial” products in their communities, with some level of success…

For traditional fast-moving consumer goods companies, maximizing product penetration can be a sound business strategy, but it cannot suffice for brands…

While we might like to think we are 'loyal' to a brand’s products, the reality is that even established brands have a majority of light users (or very light users)…

“The Bill & Melinda Gates Foundation’s support was the critical catalyst as we looked to expand beyond low-income rural markets to serve low-income urban areas…

As of 2014, malnutrition remains a widespread issue across the globe. Families living at the BoP spend an average of 60%…