Marketing and Distribution for the BoP

Running a company without business data is like driving a car without a dashboard. In collaboration with the Global Distributors Collective (GDC)* and with support from FCDO, we have leveraged extensive data to create a benchmark of 23 key performance indicators (KPIs) for LMDs...

Women direct sales force models have often been assumed to be a panacea to simultaneously improve women’s access to health and create empowering income for the sales agents…

For several decades, pioneer companies, entrepreneurs and non-profit organizations have attempted to build women networks selling “beneficial” products in their communities, with some level of success…

For traditional fast-moving consumer goods companies, maximizing product penetration can be a sound business strategy, but it cannot suffice for brands…

While we might like to think we are 'loyal' to a brand’s products, the reality is that even established brands have a majority of light users (or very light users)…

Increasing internet connectivity and mobile phone use across Africa is paving the way for the growth of e-commerce across the continent…

“The Bill & Melinda Gates Foundation’s support was the critical catalyst as we looked to expand beyond low-income rural markets to serve low-income urban areas…

Last mile distributors of off-grid solar (OGS) standalone products report finding it increasingly difficult to identify and procure quality, price-competitive products, due to challenges throughout the value chain…

This brand new research from the Global Distributors Collective, supported by Transforming Energy Access, provides an in-depth look at the progress and impact of The GDC members and explores last mile distribution trends…

Why are so few organizations selling beneficial products at the base of the pyramid (BoP) successful? This is not simply a story of companies failing…

What are the critical funding gaps for last-mile distributors (LMDs)? Find out in the research we conducted with the Global Distributor's Collective (GDC), on The growth and fundraising journeys of last mile distributors (LMDs)…

This report brings together insights from interviews and peer learning workshops with 23 CDC investees and GDC members operating in the energy, agriculture, health, water, e-commerce and fastmoving consumer goods (FMCG) sectors, along with sector-wide research.

This workshop dug into the opportunities and challenges of selling beneficial products through online channels, including…

The ‘Last Mile Distribution: State of the Sector report’, written by Hystra along with the Global Distributors Collective (GDC)’s…

As of 2014, malnutrition remains a widespread issue across the globe. Families living at the BoP spend an average of 60%…

Over the last two decades, a range of affordable devices and equipment have been created that can provide the 4 billion people at the BoP with life-changing benefits…